Sparbanken Syd
Various offices
Project: Shameless Creative
Year
2013 – ongoing
Location
Skåne, Sweden
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Concept Design
Architecture
Interior Design
Spatial planning
Furniture Design
Environmental branding
Photography
Sparbanken Syd is Sweden’s oldest ‘sparbank’. For almost 200 years, it has been part of the southern Swedish bank market
The brief was to develop a new brand & interior concept based on Sparbanken Syd’s existing logo and graphic colours.
The new concept had to strengthen and translate the existing brand both for customers and employees. It called for a new colour palette & design aesthetic as well as new architectural solutions, graphic treatment, interior details and furniture, material & products to fulfil functional as well as conceptual requirements.
A new type of bank premise was created in the ‘Studio’ building near Malmo Central Station (‘Studio’ opened in late 2016). It’s an office where customers can get consulting, but the main request was to make it a diverse meeting place.
You enter into a living room/library space where anyone can pop in to read a book and grab a cup of coffee without actually having any affiliation with Sparbanken Syd.
