Betsafe

In Västra Hamnen, Malmö, Betsafe had an office with a great ocean view. Still, the interior did not reflect the young, vigorous crowd working there. Betsafe is one of the leading suppliers of online gaming products worldwide, with over 450.000 customers from over 100 different countries.

The remedy to the stark office was to inject it with the brand colours red, white & grey and enliven it with some of the characters from Betsafe’s many games in a playful way.

As you step off the lift, you are greeted by a life-sized model of The Joker (from The Dark Knight) in clown makeup & that gruesome smile. Red & orange pops of colour on storage drawers and table lamps enliven the otherwise grey & white interior. In the ‘phone corner’, Superman has just changed in a phone box, and the Hulk is playing video games in the lunchroom. The result is an inspiring, vivacious & energetic place of work.