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Thule Group HQ

Location /

Malmö, Sweden

Date /

2010 – 2011

Project type /

Architecture, Interior Design, Concept Design, Spatial Planning, Furniture Design, Environmental Branding, Photography

For Swedish global lifestyle company Thule Group, it is all about making it easy for people to enjoy an active life. Their motto, “Active Life, Simplified.”, captures the spirit of the company. They are the global market leader in several product categories.


TESTTEST TO  HAVE reminiscent of a hotel lobby, far from the former very traditional bank hall. High-tech solutions had to be integrated into the space in the spirit of an Apple Store.


A completely new design strategy was formed based on the brief. A fresh brand-, colour- & interior concept was developed, reflecting rich yet sleek new spaces where form follows function. The result was a clean, vibrant arrival experience offering both comfort and leading technology, a far cry from the former interior look & feel.

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